Growers deserve better returns.
We have been fruit growers for over 25 years, so let's be honest: we understand the stress of farming. Most growers look for new representation for one reason - dissatisfaction. We built World Fresh to be the partner we always wanted.
We took our fruit into our own hands.
In 2005 we stopped relying on brokers and took over our own sales and marketing. To do it properly, we travelled the world - Guangzhou, Shanghai, Hanoi, Dubai, Tokyo, Taipei and New York - to understand exactly how picking, packing, cooling, cold-chain and transportation affect the fruit.
We inspected our own arrivals by air, sea and truck and saw first-hand what our methods did to the fruit on the other side of the world. That knowledge is what lets us mitigate claims, command premium prices and, above all, strengthen grower returns.
Today we represent more than 200 growers and carry some of the most recognized brands in the world, consistently delivering above-average industry returns.
During the season we sell fruit around the clock - sometimes 18 hours a day, seven days a week. Off-season we are at the trade shows and in our clients' offices from the USA and Europe to Dubai, Bangkok, Hong Kong and Jakarta, strengthening the sales that carry your fruit.
Ten regions, one standard.
Grow with the World Fresh family.
We offer a wide range of support services, matched to what your operation needs. Let's talk about new opportunities.